The Firm List > The Firm List Spotlights > Neworld vision > Guiness Storehouse

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Neworld vision Spotlight on the Firms
Guiness Storehouse
Guiness Storehouse
Guiness Storehouse
Project summary:

GUINNESS® STOREHOUSE is the No1 visitor attraction in Ireland, bringing visitors on a surprising journey into the heart of the world famous beer.

Providing immediate entry to the website via a strong, clean, homepage was the first step in the design process. The sections within the site utilise the unmistakable GUINNESS® STOREHOUSE visual identity, implemented across every element, from graphics and colour palettes to fonts. Powerful imagery is also used on all pages, giving visitors a glimpse of what lies ahead of them.

Visitors to the website can:
  • find out and print general information, such as opening hours and directions
  • view information in French, German, Spanish & Italian
  • book tickets online and avail of FastTrack entry
  • explore GUINNESS® STOREHOUSE online with interactive features
  • check out the unique venues for meetings and events

In addition to website design, Neworld also developed a content management system for the site, enabling GUINNESS® STOREHOUSE staff to edit content such as admission fees, news, press releases and promotions, thus ensuring that the site can be kept fresh and up-to-date.

The end result is a website that is fast, friendly and easy-to-use, depicting the Home, Heart and Soul of the Guinness brand on the internet.

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