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Project summary:

KPMG is one of the leading providers of assurance, tax and legal, and financial advisory services.

When KPMG were preparing a new recruitment campaign directed at third level students they realised that they needed to extend its scope to encompass a range of new media solutions, reflecting a less corporate, buttoned down style.

A CD Rom based on a travel theme was developed to explain what KPMG do and to present testimonials in the form of video clips from their staff. To ensure that the presentation appealed to the sensibilities of students, a contemporary photographic style using KPMG staff as the models was combined with a daring colour palette and travel iconography. As part of the same project, a web site was developed containing additional information and application forms.

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