The Firm List > The Firm List Spotlights > Jel > Aidells Sausage Company

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Aidells Sausage Company

Project summary

When Aidells came to Jel, their Web site was cluttered and difficult to use, and had no visual relationship to their other marketing materials. Aidells makes great gourmet sausage and has a huge fan base that agrees. The challenge for Aidells: How do you communicate great taste in an online medium?

Our job was to create a sensory experience online. We wanted to create a brand-consistent online presence that focused on the unique flavor and ingredients in Aidells' sausages. To do this, we featured rich photos of the sausage ingredients - peppers, apples, mangoes - rather than the sausage itself. We used this visual backdrop for a range of consumer-friendly information including in-depth product descriptions, a searchable recipe database, a product apparel store and an online forum for Aidells' fans to share recipes and taste test information.

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