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| International Book Project |
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The International Book Project is just down the street from our offices but has an international reach. A balance needed to be struck on many levels with the site. We wanted to show the need for these materials abroad without showing the typical heart-wrenching imagery that tends to be associated with causes like this. This is a story of optimism and promise and reflecting that positive message was extremely important to the organization. The history and legacy of the organization (its founder was nominated for a Nobel Peace Prize) had to be honored but the site needed to look to the future as well. And there is the fine balance that needs to be struck when working with any non-profit, making sure the message is on target, the money is spent wisely and that the many personalities that make up a board of directors all the love the end result.
Additionally, the 40th Anniversary brand was developed as well and extends over to their collateral material, including their brochure, business cards, etc. We really did the complete package on this one. |
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