The Firm List > The Firm List Spotlights > Edge > Misc. Food Photography

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Misc. Food Photography
Project summary

(LEFT) Edge needed to create a scene to announce the release of one of Hewlett-Packard's large format, photo-quality printers. The shot called for an image so meticulously styled and so realistically photographed that to see the full-size printout would not only make you hungry, it would convince you that HP quality had never been tastier.

(RIGHT) With Burst's Candies, Edge was asked to make it look like it tastes. The extreme close-up and dreamlike treatment of the truffles taps into the viewer's endorphins with a simple but elegant visual statement.

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