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		Unisa Challenge: Unisa desired to capitalize on the Internet to extend their retail presence to a global audience and create a new medium that would increase sales, promote brand awareness and support the company's long-term objectives. Discovery: Echo Medium's solution, http://www.unisa.com, emphasized on usable navigation, simple product purchase and visually stimulating design. Extensive search engine submission and online marketing techniques were performed to maximize Unisa's online presence. Back-end development consisted of a secure, fully customized e-Commerce application, scalable database architecture and an Administrative Area that allows for easy uploading of products, images and press releases.