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		Lawrence Essentials Challenge: Lawrence Essentials needed to expand their marketing strategy, showcase products to increase business communication and target a more global market using the Internet. Discovery: Echo Medium developed, http://www.lawrenceessentials.com, to meet client needs by focusing on product presentation in an effective and visually stimulating design. The site provides a flash generated brochure that includes high-end animation to assist Lawrence Essential's high-profile corporate image. The site has maximized the Company's market and Echo Medium is in the process of adding an eCommerce component due to the successful response of the site.