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| Bacardi |
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Challenge:
Bacardi was planning an introduction of a new brand to its flavored-rum
product line, Bacardi O, and needed an effective online marketing tool that
would get people excited about their new product.
Discovery:
Echo Medium worked with Bacardi’s marketing department to develop,
http://www.bacardio.com, an interactive e-mail campaign, banner ads and a
promotional Internet site revolving around a central theme. As a means to
extend the brand to new customers, visitors to BacardiO.com could send
friends a Flash-generated Ovite directly from the site as well as look up
drink recipes or opt-in to the Bacardi mailing list.
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