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Bacardi was planning an introduction of a new brand to its flavored-rum product line, Bacardi O, and needed an effective online marketing tool that would get people excited about their new product.

Echo Medium worked with Bacardi's marketing department to develop,, an interactive e-mail campaign, banner ads and a promotional Internet site revolving around a central theme. As a means to extend the brand to new customers, visitors to could send friends a Flash-generated Ovite directly from the site as well as look up drink recipes or opt-in to the Bacardi mailing list.

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