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Bacardi
Bacardi Screenshot

Bacardi Detail Shots
Challenge:
Bacardi was planning an introduction of a new brand to its flavored-rum product line, Bacardi O, and needed an effective online marketing tool that would get people excited about their new product.

Discovery:
Echo Medium worked with Bacardi's marketing department to develop, http://www.bacardio.com, an interactive e-mail campaign, banner ads and a promotional Internet site revolving around a central theme. As a means to extend the brand to new customers, visitors to BacardiO.com could send friends a Flash-generated Ovite directly from the site as well as look up drink recipes or opt-in to the Bacardi mailing list.

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